CSPA UNMASKED DESIGN PROGRAM

CSPA Unmasked is an initiative to celebrate creativity and to raise awareness of the Canadian Skin Patient Alliance (CSPA) – a resource and community developed by patients to help those dealing with skin diseases and disorders – by helping to demystify aliments of the skin. The CSPA Unmasked project seeks to raise awareness and understanding among all Canadians to the very real pain and alienation experienced by those grappling with skin diseases, especially visible ones, and encourage those Canadians affected by skin disorders (30% of the population) to stop hiding behind a mask, speak out and connect with others like themselves. CPSA Unmasked is the visible call to action to de-stigmatize skin disease in Canada.

Run by the CSPA, this initiative currently has one primary component: a design competition wherein creative Canadians have the opportunity to design a mask in a medium of their choice for a chance to win $500 and a have their mask featured on the CSPA’s website and back cover of the CSPA’s inaugural magazine in 2010. Join the voice of Canada’s skin patient community and make it stronger!

RULES and REGULATIONS

HOW TO ENTER:

Beginning at 12:00 p.m. ET on November 16, 2009, eligible Canadians can enter the Canadian Skin Patient Alliance (CSPA) "CSPA Unmasked" design competition by submitting your mask design and a written explanation of what inspired the design – up to 200 words – by posting your entries online and emailing a URL of your entry to: cspa_unmasked@fleishman.ca. Incomplete, late or duplicate entries will be disqualified. Please tag your entries with CSPAunmasked and use the hashtag #CSPAunmasked when tweeting.

The Sponsors of this CSPA Unmasked are Canadian Skin Patient Alliance (CSPA) and Abbott Laboratories (“Sponsors”).

Eligibilty:

To be eligible to participate you must:

1. be a Canadian resident;

2. be nineteen (19) years of age or older as of November 16, 2009;

3. not be an immediate family member of any employee of CSPA or Abbott Laboratories, or their public relations or design agencies, or any of the program’s judges. The program is void where prohibited or restricted by law.

Entrants must send their entry from their personal email address, to provide consent:

1. for the contestant's participation in CSPA Unmasked and attendant publicity;

2. to confirm that his/her submission does not infringe on any third party’s copyright materials, trade-mark or other intellectual property rights; and,

3. for the CSPA’s use of the entry in CSPA Unmasked promotions, including, but not limited to, display in the CSPA’s new magazine, on the CSPA’s website and medical dermatology clinics, and the use in media relations materials.

No purchase or fee is necessary to enter. Multiple entries and group entries are welcome. No revised versions will be accepted after the initial Entry submission. All entries must be covered by a Creative Commons Non-Commercial License. CSPA Unmasked is subject to all applicable federal, provincial, and local laws and regulations.

Deadline:

The program begins November 16, 2009 ("Program Start Date"). To be eligible, Entries must be received at cspa_unmasked@fleishman.ca by noon EST, December 16, 2009. No submissions will be accepted after the deadline for any reason. All participants will receive email confirmation of their participation upon receipt of their completed entry.

WINNING ARTIST SELECTION:

The winning artist will be chosen by a three (3) judges according to the outlined criteria and in the manner indicated below. Entries will be reviewed using a 10-point rating scale based on the following criteria:

• Originality
• Creativity
• Ability to inspire others
• Suitability for magazine back cover photo
• Design inspiration
• Appropriateness to subject matter

PRIZES:

The prizes are as follows:

First Prize:

The designer of winning mask selected from all entries, will be mailed a cheque for $500 and a photograph of the design will appear on the back cover of the CSPA’s first issue of its magazine in 2010. The winning mask will also be featured on the CSPA’s website with a link back to the URL provided by the entrant.

No substitution for, or transfer of a prize, will be allowed. The odds of being selected for the first prize will depend on the total number of eligible entries received during the program.

Second and Third Prizes:

Second and third place winners will be selected from all entries. The second and third place winners will receive honourable mentions and may also be featured inside the CSPA’s first issue of its magazine and on the CSPA’s website with a link back to the URL provided by the entrant, at the discretion of the CSPA.

No substitution for, or transfer of a prize, will be allowed. The odds of being selected for second and third prizes will depend on the total number of eligible entries received during the program.

All Entrants:

Depending on the number of entries and at the discretion of the CSPA, select entries may be mentioned in the CSPA’s first issue of its magazine and on the CSPA’s website with a link back to the URL provided by the entrant, at the discretion of the CSPA.

WINNER NOTIFICATION:

Winners will be named in Ottawa, Canada and will be notified by email on December 18 at 4 p.m. E.T. Announcements will also be posted on the CSPA’s website (December 2009) and in the CSPA’s inaugural magazine in 2010. The winning artist will be required to sign a standard Declaration and Release form confirming compliance with the Program rules and regulations, the eligibility requirements, if applicable, acceptance of a prize as awarded and releasing the CSPA and Abbott from all liability.

REGULATIONS:

CSPA Unmasked is subject to all federal, provincial and local laws. Personal information provided to enter CSPA Unmasked will be used only to administer the program, and for no other reason in accordance with Canadian privacy laws. No permanent records of any such personal information will be retained, except as required for the administration of the program.

For Quebec residents, any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

By participating in CSPA Unmasked, participants agree to release, discharge, indemnify and hold harmless the CSPA Unmasked Program, the Sponsor and its affiliates, employees and contractors, and judges from any and all liability, claims, damages, actions or causes of action whatsoever which they, their heirs, successors, assigns, executors or administrators may now or hereafter have directly or indirectly against them or any of them in respect of or relating to the program and/or the acceptance or use, misuse, or possession of any prize. Winners agree to sign a liability waiver form to this effect. Any expenses and costs, which are not specifically linked to awarding the prizes, will be the entrants’ responsibility.

By submitting a design, entrants agree to abide by these rules and regulations and the decisions of the CSPA, which are final. By accepting the first prize, winners agree to the use of their name, and/or photograph, without payment, in any subsequent publicity carried out by the CSPA and/or its public relations agents. The CSPA reserves the right, subject to the approval of the Régie des alcools, des courses et des jeux du Québec, to cancel or modify the program if fraud or technical failures compromise the integrity of the program as determined by the CSPA in its sole discretion. CSPA Unmasked is the property of the Canadian Skin Patient Alliance. All rights reserved. Copying or unauthorized use of any copyrighted material or trademarks without the express written consent of the CSPA is strictly prohibited.